The most expensive thing I ever did was wait eight months to make the call I knew I had to make in week two.
Build the exit before you ever make the hire.
That is the lesson I now make sure my clients skip. 🤍
AI Voice Build
Your AI is working.
It just doesn't sound like you.
AI Voice Build is a custom-built system that trains your AI on your actual voice, your messaging, and your brand, so every piece of content it produces sounds like you wrote it, not like everyone else using the same tool.
0+
Brands Supported
0M+
in Client Revenue
0%
Repeat Business Rate
AI was supposed to save you time. Not create a second job editing generic copy back into something that sounds like you.
You have a real voice. A real offer. Real results. Then you open AI, and it hands you the same caption it handed the last 10,000 people who typed the same prompt. You spend the next 45 minutes editing it back to something that sounds remotely like you, and you're still not sure it does.
You know personal brand is what separates you from every other coach in your space.
You know AI can save you hours when it actually sounds like you.
You've seen what generic AI does to a good brand. It makes you cringe.
You'd rather hand this to people who do brand and marketing for a living than spend weeks trying to figure it out yourself.
This was built for exactly that.
We've built brands, launches, and messaging for top names in the industry, generating millions in revenue for our clients. Now we build YOUR brand, then teach your AI to protect it.
Our proven framework has generated 573 converting landing pages in the last 6 months, averaging 96 pages and 2,000 pieces of social content every month.
Cue: this isn't our first rodeo.
Our proprietary process
Brand LAB. AI Voice Build Framework
Step 01
Your Brand Deep Dive
From persona parents, to your emojis (or lack of), pattern interrupt and offer positioning, we dive deep on what makes YOU unique.
We call this our: Unique Brand Positioning.
Step 02
Market Research & Competitor Analysis
A thorough audit of your competitors, market research to accutely define what makes your offer stand out.
This is your: Unique Selling Proposition.
Step 03
Coding Build
Our tech-nerds get to work in partnership with our branding and messaging strategists so that you have a custom built, programmed with "do's" and "never-do's" for your copywriting, landing pages, emails, social media.
Step 04
The Handoff
A 1:1 meeting with our strategists going over your UBP, USP, and exactly how to use, prompt and continually train your voice to sound like you- and attract in your dream clients.
What you get
Your complete AI Voice Build
Built by human marketing and brand strategists, coded and programmed by our tech nerds, handed to you, ready to duplicate & amplify your voice.
Ideal client profile
The exact person you're talking to, so your AI stops writing for everyone and starts writing for the one who buys.
Messaging & hooks
Your core message, hooks, and throughline. Mapped out so your AI holds the line instead of wandering off-brand.
Brand voice
How you actually sound, documented so your AI follows it prompt after prompt. Not just the first one.
Proprietary UBP (Unique Brand Positioning)
Your do-nots
Banned words, off-voice phrases, and the punctuation you would never use. No em dashes. The file your AI reads before it writes a single word.
Save hours editing.
Emoji rules
Which ones are you and which are absolutely not. So your AI stops sprinkling rockets and high-fives and fire all over your brand.
Core values
What you stand for, in writing, so your AI carries it through every piece of content without you having to repeat yourself.
Competitor research
Who you are up against, so your AI knows how to sound like nobody else in your space. Your Unique Selling Proposition.
Your prompting playbook
Your personal do's and don'ts for your caption, email, and landing page copy machine. Prompt it our way and it sounds just like you. We show you exactly how.
What lands in your hands
Not a vibe. A system you own.
Your brand and copy strategy, built to be duplicated, however you need, whenever you need.
THE PROCESS
How it works
Your brand and copy strategy, built to be duplicated, however you need, whenever you need.
01
Claim your build
Grab your spot and complete the onboarding process to give us what we need, to master YOU.
02
We build it
The TEAM builds your unique full brand and copywriting foundation and your prompting playbook.
03
You run it
1:1 handoff meeting, 1:1 where you get everything built, and directions on best leveraging it, so your AI sounds like you on tap.
Don't take our word for it
"Wait, this actually sounds like me."
The reaction we get most when clients see their voice built into AI. Real messages, real clients, no edits.
● Generic AI · sounds like everyone
● You, built by us · sounds like you
See the difference
The same prompt, before and after the build
✦ Claude New chat
⌄
Write a caption about the most important thing I learned building my business.
✦
In today's fast-paced world, the most important lesson I have learned on my entrepreneurial journey is that success does not happen overnight! 💡 It takes dedication, resilience, and the courage to embrace every obstacle as an opportunity to grow. The entrepreneurs who truly make it are those who refuse to quit when things get hard. What has your journey taught you? Drop it in the comments! 👇
#EntrepreneurLife #GrowthMindset #SuccessMindset #NeverGiveUp #BusinessCoach
#EntrepreneurLife #GrowthMindset #SuccessMindset #NeverGiveUp #BusinessCoach
CopyRetry👍👎
✦ Claude your voice build
⌄
Write a caption about the most important thing I learned building my business.
✦
CopyRetry👍👎
● Generic AI · Sounds Like Everyone
● You, Built By Us · Sounds Like You
● Generic AI · sounds like everyone
● You, built by us · sounds like you
Proof, not promises
What it's like to work with the TEAM
BRAND AND EVENT COLLABORATIONS
Labeled the World's #1 Sales Trainer | Speaker | CEO
"Melissa is a master at brand and marketing and has built something incredible."
STRATEGY, MINDSET & MENTORSHIP
Business Strategy Mentors | Podcasters | Run Multiple Launches | CMO-Level Leadership
"The Brand LAB. is the FIRST marketing agency I have ever worked with that actually got it right and that I fully trust"
Read this part honestly
This is for you if
You already have real results and a voice people recognize.
You want AI to give you back your time, not dilute your identity.
You're done fixing generic copy line by line.
You want this handled by people who do brand and marketing for a living alongside the techy brains that live for this sh*t.
The investment
One build. Endless on-brand content.
Everything you get
Ideal client profile
Messaging and hooks
Brand voice (your Unique Brand Positioning)
Your do-nots, no em dashes
Emoji rules
Core values
Competitor research (your Unique Selling Proposition)
Your prompting playbook
Plus a 1:1 handoff, so you know exactly how to run it.
AI Voice Build
Most people burn weeks and thousands trying to train AI to sound like them. Skip all of it.
$999
As a listener of Lori Harder's podcast,
use code LORI for 50% off,
our gift to her community.
Done for you. Built by humans. Ready to use.
A note from the founder
Most people selling AI tools have never built a personal brand.
They understand the technology. They don't understand what's at stake when you hand your voice to a machine.
I've spent years building my own brand from 4K to 234K followers organically, zero paid ads, because I understood that voice is everything. When AI became unavoidable, I invested a full day and thousands of dollars learning from the best to make sure we could build something that actually protects what our clients have spent years creating.
This isn't a template. It's what we'd want if someone were building it for us.
Melissa Dlugolecki
High-Impact Speaker · Sales Strategist · $50M+ in Client Wins
Before you build
Questions people ask first
How does this work after I purchase?
You'll get an email with next steps right after checkout, then a short intake so we can start learning your brand. From there, the TEAM gets to work.
Do I need to be technical or good at AI?
No. We build the foundation and hand you the prompting playbook. If you can send an email, you can run this.
Does this work with Claude or ChatGPT?
Both, and the others too. We build your brand as the foundation, then give you do's and don'ts for the tools you actually use.
I already have brand guidelines. Why do I need this?
A brand guide written for humans is not one an AI can follow. This is built specifically so a machine reads it and sounds like you.
How long does delivery take?
Your build is delivered within 3 business days of completing your brand voice onboarding form. Fill it out thoroughly and we get to work immediately.
Your AI is going to
sound like someone.
Make it sound like you.
